Beauty is in the Smize of the Beholder: TYRA Beauty Live Recap

tyra beauty livePIN IT!As an ANTM addict, I’ve known for a while that Tyra Banks has her own beauty line called TYRA Beauty. However, I never saw it on the shelves and always wondered why. Did it flop? Turns out, I was all wrong! TYRA Beauty is sold through exclusive “beautytainers” or through her site online.

Check in on my SnapChat to see my meet & greet with the models and Tyra Banks! @ WildishJess #tyrabeauty

PIN IT! Check in on my SnapChat to see my meet & greet with the models and Tyra Banks! @ WildishJess #tyrabeauty


A few weeks ago Tyra held her first ever live event for TYRA Beauty in Las Vegas and I was invited to attend. Since I had personally never tried any of her products I was sent a box full of goodies to check out. I’ll be honest, even though it was Tyra’s line, I wasn’t sure if I was going to like.

When I opened the boxes I fell in love with the packaging design of the products. If you have great packaging I’m always going to be willing to want to know more. The theme was mostly gold and black but everything look so nice and sleek.

tyra beauty livePIN IT!Now to the actual application of the make up. The stick products had a nice rounded ball top which literally glides across your skin like butter. My eye shadow in a stick came damaged so sadly I wasn’t able to try it out though. The sculpting stick was nice but the highlight stick sold me. It shimmered my skin like a diamond and I was eating it up! The blush stick I was skeptical of because I’ve never had a good experience with one before. Thankfully you can blend it really easy once on your skin though and I’ve used it multiple times trying it out. I’m no longer scared of stick blushes now! lol

The lipstick and lip pencil were GORGEOUS and lasted 8+ hours of wear which I was extremely impressed with. The lip glosses come in different shades with a hint of color which for me really stands out on my lips however when my sister tried them they were really light. I did really like them and they lasted incredibly long as well but I would definitely say the pigment is different for everyone. The lip plump is a clear gloss which is nice to have though I’ve never been a fan of the tingling of a lip plump so this may be something I pass to someone else.

tyra beauty livePIN IT!Last but not least is the silk extension mascara and the brow pencil. I have to be honest, I struggled with using the silk extensions. Its probably user error but I could not get them to stick my lashes no matter what I did. If any of you have any tips on how to apply mascara like this I would be happy to hear you out! For the brow pencil, well Tyra has nailed it. Her brow pencil is probably the easiest one I’ve ever used in my life. I can shape my brows in a matter of seconds without having to do a million tiny strokes or huge outlines.

So back to the event. We got a chance to chat with Tyra, her mom, and Nyle DeMarco before the event which was awesome! Let me tell you, Tyra is EXACTLY who she is on and off TV. She is incredibly sweet, spunky, and full of encouragement. Its so nice to meet celebrities that don’t put on a front and portray themselves as someone they aren’t.

tyra beauty livePIN IT!

tyra beauty livePIN IT!

tyra beauty livePIN IT!After being escorted to special seats for the event we got to witness the chaos of excited Tyra fans rushing into the room to grab a seat as quickly as they could. As we waited for the even to begin, I chatted a little with some local media outlets as well as other influencers like Patrick Starrr and Brendan Jordan.

tyra beauty livePIN IT!

tyra beauty livePIN IT!Tyra’s passionate for her business pours out like the ocean when she speaks. Though I’m not in the position to sell her products, I am and will continue to be a happy customer. I could go on and on about her whole TYRA Beauty Live event but I think saving it to experience for yourself is worth it.

  • Keating | Why Hello Lovely

    This is so cool!! I absolutely love Tyra and actually had no idea she had a makeup line. I”m not sure if that’s dumb or not haha but I’m definitely going to have to check them out!

  • Stacie @ Divine Lifestyle

    What an amazing opportunity! I can’t believe you got to meet Tyran Banks! And the message of this is so wonderful.

  • Jennifer Van Huss

    OMG! You met Tyra!! That is so amazing!! The message she stands for is outstanding! What an experience!

  • Lisa Jones

    This Must Of Been Such A Great Event To Attend I Love Her I Must Try Her Products Thank You!

  • Vera Sweeney

    How did I not know she had a make up line!!! What a fun event to attend, I love the packaging as well!!

  • Amanda

    What an amazing event! I love the names on those lip glosses! So fun!

  • Kendall

    This looks like it was so much fun! I love your pictures – totally envious! I love those shades too they’re so pretty!

  • OurFamilyWorld

    What an exciting experience. I love Tyra Banks! I would love to try all these shades.

  • Ourfamilyworld

    I am a huge fan of Tyra Banks. I love the lipsticks, looks so pretty and gorgeous to apply on my lips.

  • Wendy Polisi

    Tyra Banks is so gorgeous and fab. She is one of a famous in the showbiz industry and you were so lucky to met her.

  • Echo

    You are so lucky! I adore Tyra! I think she has done so much for the fashion industry and for business minded women!

  • Maria Han

    Sounds like an awesome event and I really love your lipsticks! Glad you share this

  • Kathy

    What an amazing experience! I have always heard great things about the Tyra Beauty products. You’re so lucky you got to meet Tyra. I’ve always loved her.

  • Ann Bacciaglia

    I would have loved to go to this event. I have always loved Tyra. It would have been amazing to get to meet her.

  • uprunforlife

    That is a super cool event that you got invited to attend. I love the swag that you received too.

  • CourtneyLynne

    Omg this limits of been the coolest thing ever to attend!!!! Just like you I love AMTM!!! Awesome show!!!

  • adriana

    What a fun event! I can only imagine how much fun you had – I’m jealous!! These pictures are amazing, hope you had a blast!

  • Stephanie Pass

    What a great experience! And I can’t believe you go to meet Tyra! How totally fun!`

  • Debra Schroeder

    such a fun event! You look gorgeous, I thought you were another model standing with Tyra!! I have to try her makeup line soon.

  • Lynndee

    What a great opportunity for you to attend that event. I love Tyra and I used to watch her show . Didn’t know she has a beauty line. Sounds great!

  • Rozilyn cool

    Love the detail you put into the products. I am always skeptical to purchase make up, but knowing people who use Tyra, and reading this I am going some of these product. I love lip gloss and can’t wait.

  • Lori Felix

    Looks like you had a great time at the TYRA Beauty Live event. I’ll have to check out her beauty line.

  • Eloise

    wow! what a cool experience you had there! I love lip care, I’ll have to check out her brand… thanks for sharing this : )

  • krystal

    She is such a cool and inspirational person! That is awesome that you got to go to this event.

  • jo

    YOU ARE ONE LUCKY GAL! Seriously, the samples are awesome but seeing Tyra?! OMG! Been watching her since I don’t know when! Although I am not really into fashion but my sisters are! We love posing and we adore her. My sisters would be thrilled to know she has a beauty line! 😀